A trademark is your brand's legal armour. The moment you file a trademark application — even before the certificate is granted — you can use the ™ symbol and gain priority rights to your name, logo, tagline, or unique product mark. Once registered (typically 12–18 months later), you can use the ® symbol, sue infringers, license your brand to franchisees, and use it as collateral for funding. Without trademark protection, anyone can copy your brand and you have very limited legal recourse.
Trademark registration in India is governed by the Trade Marks Act, 1999 and administered by the Office of the Controller General of Patents, Designs & Trade Marks (CGPDTM). Marks are registered in 45 different classes — 1 to 34 cover goods, 35 to 45 cover services. Filing in the wrong class is the most common mistake startups make — it makes the registration legally useless for the actual business activity.
RegisterEase begins every trademark engagement with a comprehensive trademark search across the IP India register, common-law unregistered marks, and pending applications. Our IP lawyers then advise you on the right class (or multi-class), draft your TM-A application with the correct user date, file electronically, and pay the government fee on your behalf. You receive your TM number within 24 hours of filing — and can immediately use ™ next to your brand.
After filing, applications go through examination (3–4 months), publication in the Trademark Journal (4 months opposition window), and finally registration. About 25% of all applications receive an examination objection — typically on prior similar marks or descriptiveness. Our package includes one round of objection response. If the registry calls a hearing, our lawyers represent you. Watch out: filing alone doesn't get you registered — defending the application is where most DIY filings fail.
We strongly recommend filing your trademark before you launch your brand publicly. Once your competitors notice the launch, opportunistic filings (cyber-squatting and brand-squatting) become a real risk. Filing also adds significant valuation when you raise funding — investors check trademark status as part of due diligence. Treat your trademark as a Day-1 asset, not a Year-2 chore.